Foreign Tourists to Vietnam Surge by 41% in January-November 2024
Vietnam continues to strengthen its position as a leading travel destination in Southeast Asia, recording an impressive 41% increase in international arrivals in the first 11 months of 2024 compared to the same period last year. Over 15.8 million foreign tourists visited the country, reflecting its growing appeal to global travelers.
Tourist Growth from 2020 to 2024
The surge in 2024 marks a significant recovery and growth for Vietnam’s tourism sector, especially in the aftermath of the COVID-19 pandemic.
- 2020: Only 3.8 million tourists visited Vietnam due to strict travel restrictions during the global COVID-19 pandemic.
- 2021: The number dropped further to 0.157 million as restrictions continued throughout the year.
- 2022: Vietnam reopened its borders in March, leading to a recovery with 3.66 million visitors by the end of the year.
- 2023: A significant increase to 12.6 million tourists, marking a strong rebound as global travel normalized.
- 2024: From January to November alone, Vietnam welcomed 15.8 million visitors, a 41% rise compared to the same period in 2023, reflecting a continued growth trend.
This consistent growth is a testament to Vietnam’s successful tourism campaigns, improved infrastructure, and the allure of its cultural and natural treasures.
Positive or Negative Impacts
The sharp increase in foreign arrivals has both positive and challenging implications:
Positive:
- Boost to the economy through higher tourism revenue.
- Job creation in hospitality, transportation, and related sectors.
- Strengthened international reputation as a travel destination.
Challenges:
- Overcrowding in popular destinations like Hanoi, Ho Chi Minh City, and Ha Long Bay.
- Strain on infrastructure and the environment, necessitating sustainable tourism practices.
Comparison with Southeast Asia
Vietnam’s growth places it among the top-performing destinations in Southeast Asia, although it still trails behind well established heavyweights like Thailand.
- Thailand: Expected to welcome over 25 million international visitors in 2024, leading the region.
- Vietnam: Ranks second with its 15.8 million arrivals, driven by regional and long-haul markets.
- Indonesia: Projects around 12.5 million visitors, with Bali being a key draw.
- Malaysia: Estimated at 11.5 million visitors, recovering steadily after the pandemic.
While Vietnam’s numbers are slightly lower than Thailand’s, its growth rate of 41% is one of the fastest in the region, showcasing its rising prominence.
Driving Factors Behind the Growth
Several factors contributed to Vietnam’s strong performance in 2024:
- Diverse Attractions: From the stunning beauty of Ha Long Bay to the vibrant streets of Hoi An and the bustling cities of Hanoi and Ho Chi Minh City.
- Proactive Tourism Campaigns: Promotions targeting key markets in Asia and Europe.
- Eased Visa Policies: Vietnam expanded its visa exemption program and introduced e-visa options for many nationalities.
- Infrastructure Development: Modernized airports, better transportation networks, and new luxury hotels and resorts.
Outlook for 2025
As Vietnam gears up for 2025, its focus will likely be on sustaining this growth while addressing challenges. Efforts to promote eco-tourism, preserve cultural heritage, and enhance visitor experiences will be crucial. With continued investment and strategic planning, Vietnam is well-positioned to further solidify its status as a top global travel destination